Wednesday 24 August 2011

“Nine Laws of Nature”

With my many trips to the library I came across a book which has been super helpful with all things regarding Biomimicry. I came across something that made me realise nature also offers some good insights into reinterpreting the processess and organizational structures that are found within the graphic design profession. Here’s what she (Janine Benyus) calls the “Nine Laws of Nature”:


Nature runs on sunlight.
Nature uses only energy it needs.
Nature fits form to function.
Nature recycles everything.
Nature rewards cooperation.
Nature banks on diversity.
Nature demands local expertise.
Nature curbs excess from within.
Nature taps the power of limits.
Think about some of the evolving traits of great organizations. They’re efficient and well-designed, close to and insightful about their markets, and increasingly are energizing and transparent, attentive to ethical and social values, diverse points of view and teamwork. What are some of the practices and processes graphic designers would like to change? and how can we look to nature to solve them?
Source: Biomimicry - Innovation Inspired by Nature - by Janine Benyus

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